Let’s recognize that we are falling short of our goal. The time has come to fix a problem with the hard line drawn by the science and science education communities’ between climate science education and policy advocacy. The trouble lies not in preserving the integrity of the scientific enterprise from political manipulation. Rather, it lies […]
Sometimes climate engagement happens where you least expect it. You can’t expect everybody to seek out the science behind the climate change headlines. Meeting folks exactly where they are—both physically and psychologically—is savvy communication practice 101. It can be the best way to raise awareness and get a message across. Taking climate science to the […]
When scientists are certain, what’s the next challenge for the public? The debate over whether humans are causing climate change is over. In late September, the international body of scientists and governments that won the Nobel Peace Prize in 2007—the IPCC—put it this way: “It is extremely likely that human influence has been the dominant […]
Sport analogies may be clichés, but the greatest comeback in history does show us how to attack the climate challenge. You’d have to live under a rock not to know what happened on the San Francisco Bay these past few weeks. In what some are calling the greatest comeback in the history of international sport, […]
Sometimes you have to look differently to see the obvious. I’ve always been a little bit perplexed when well-intentioned friends act as though solving the climate change challenge is someone else’s problem. I don’t dispute that governments and businesses need to reduce carbon emissions. Unfortunately, they are dragging their feet. Another simple piece of arithmetic […]
A new “green wave” in marketing is beginning to swell. “Going green” was all the rage in marketing circles before the Great Recession diverted everyone’s attention to more immediate concerns, such as keeping our jobs and staying in our homes. Before the housing bubble burst, the marketing industry, which leaps from trend to trend like […]
When things don’t add up, follow the money. In my last post, I wrote about the pernicious myth that says decarbonizing our energy supply will cost too many jobs and cripple our economy. The idea sounds so reasonable it seems like common knowledge. But somebody is spending millions to make it stick. According to the […]
If Americans want to decarbonize quickly, we need to know whether it’s possible. For years now, we’ve been listening to a cautionary drumbeat in the news media about decarbonizing our economy too quickly. The logic says that we lack political courage, and we dare not upset our fragile economy. Therefore, reducing greenhouse gas emissions will […]
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Can Brand Promotion Drive Social Change? with Denise Taschereau
Tom Bowman talks with sustainability entrepreneur Denise Taschereau about turning the “schwag” industry into a force for good.
How Can We Tell a More Convincing Climate Story? with Jonah Sachs
Tom Bowman talks with Jonah Sachs about myth, motivation and Winning the Story Wars.
UCCRN is dedicated to providing the information that city leaders—from government, the private sector, non-governmental organizations, and the community—need in order to assess current and future risks, make choices that enhance resilience to climate change and climate extremes, and take actions to reduce greenhouse gas emissions. Download the full report here.
Toward Consensus on the Climate Communication Challenge
On October 26–27, 2015, a meeting was held at the American Association for the Advancement of Science headquarters in Washington, DC to discuss the state of research into public attitudes and behavior about climate change. Participants included social science researchers who study public opinion and behavior about climate change (researchers) and those who fund, design, and execute public […]
Ask Mr. Green: How does my company start “going green”?
My boss is freaking out about the environment. It’s kind of scary. He says we have to do everything differently. Where should we start? (via EXHIBITOR) Sounds like your boss was paying attention last spring! That’s when a huge shift in environmental news took place. A series of big time reports all said pretty much the […]
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