The Green Edge

How Sustainability Can Help Exhibit and Meeting Planners Save Money and Build Stronger Brands

GreenEdgeBookCover_v1Successful businesses are learning that “going green” creates stronger brands by inspiring innovation, building trust with customers, reducing costs and increasing shareholder value.

Yet corporate sustainability initiatives tend to break down in middle management—where the rubber meets the road. Where can managers turn for the practical advice they need to implement sustainability in their work?

The Green Edge provides answers. Written by the meetings and events industry’s leading voice on sustainability, The Green Edge brings clarity and solid science to the decisions managers wrestle with every day in order to demystify the confusing green action landscape.

  • Don’t know where to start?
  • Afraid going green costs more?
  • Ready to raise your game to the next level?

The Green Edge delivers what busy professionals need most: information and a framework that support effective—and money-saving—action. It’s the first guide written for event and meeting managers.

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Early Praise for The Green Edge

“Read this book! Tom Bowman has written an important and engaging book that clearly lays out the arguments for more sustainable events and solid frameworks for how to get it done. We all need to be making every decision a sustainable decision.”
Paul Salinger, Vice President, Marketing, Oracle Corporation

“Tom Bowman’s book is important for the meeting and event business. Tom offers practical advice on how to use green thinking to save money and produce better events. We need more books like this.”
— Andrew Winston, Bestselling author, Green to Gold and The Big Pivot

“Events are such a big part of what every business does, but finding greener ways to create them is so challenging. This book makes it easy. Even better, it helps companies live their brand values.”
— Elysa Hammond, Director of Environmental Stewardship, Clif Bar & Company

“I enthusiastically support this book. Our industry needs more of this practical ‘hands on’ middle manager thinking when it comes to sustainable practices. The Green Edge Matrix alone is worth buying this book!”
— Jeff Chase, Vice President of Sustainability, The Freeman Company